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The Missing Piece of Digital Transformation.
Every organisation today is under pressure to adopt AI and modernise how it works. What gets far less attention is a harder question: are the people inside that organisation actually ready to change?

Jackie Baatjes
Jul 14 min read


Why willpower fails you (Do this instead)
You know exactly what you should do. You've known for months, maybe years. So why does the old pattern still win?

Jackie Baatjes
Jun 162 min read


You don't have to figure this out alone
I am because we are. It's a phrase that comes from southern Africa, and it carries something most of us have forgotten: that we don't actually become ourselves alone.

Jackie Baatjes
Jun 12 min read
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